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Trapit is a web discovery application that allows users to specify what information they would like to see and this information is then aggregated from different parts of the web. The information received through Trapit is stored in tabs which are updated when there is new information available. The objective of Trapit is to intelligently be able to understand user preferences and then provide sites and information that will most likely appeal to the user. Hence, it is not a search engine like Google, but it will discover new content related to topics or ideas the user seems to be interested in based on links and other activities of users on the Internet. Search terms are still used but the goal is not to return all types of results related to the search term, but to use intelligence to get to the results that will be of interest to the user.

The Cognitive Assistant that Learns and Organizes (CALO) Project is responsible for developing Trapit. However, Trapit is also now its own entity and is in the process of being tested and presented to a wider audience. It also has a sister application known as Siri. Trapit was founded in January 2010 and has its headquarters in Palo Alto, California. By locating information that the user may be interested in see but could have otherwise missed, Trapit can become a favorite and become more popular. Also, by working behind the scenes and around the clock, the application can continue to be relevant.

There are many information aggregators on the web such as Stumble Upon. However, Trapit strives to make the discovery proccess more user-friendly and provides numerous panels that represent the results based on user filters or specifications. This is the reason behind the name of the application because the relevant information is traped within these panels. As more information becomes available on the web about these topics, the tabs are automatically updated.

The application provides easy navigation and clear links for logging in or signing up for the web app. It does not look annoying or clutter. It does seem professional and serious with a modern look. Site speed is appropriate and users can easily find the information needed.

Registration for Trapit can occur by connecting with Facebook and signing in with Twitter. Hence, exisiting accounts for Twitter and Facebook must already be operational if this is the preferred sign in method. However, those without Twitter or Facebook accounts may also signup for Trapit with an email account.

It costs nothing to use the Trapit application. Potential users simply connect with an existing Facebook account, sign into Twitter or use an email account. There are no fees to pay and no need to subscribe for any services.

The Trapit application is beneficial for those who want to move beyond a typical search engine. While search engines are useful for returning information about the keyword that is provided, usual search engines will generally provide all sites with information that may be relevant to the keyword that was provided. However, if a personalized approach to discovering web content is desired, Trapit can provide personalized content.

• Trapit is a web discovery engine that supplies information about specified criteria
• Intelligence logic is also used to help enhance the discovery process
• Users can enter a search term and get only intelligence-based results
• Trapit works continuously in the background gathering information based on observed preferences
• It is also possible to share Trapit through Twitter, LinkedIn, Facebook and Google

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